Journalist and marketing consultant telling stories that connect people to ideas.
Intro
With a foundation in reporting, I approach brand work like a reporter: lead with curiosity, follow the story, and shape the details into something clear and compelling. My work spans campaign strategy, editorial storytelling, web experiences, and brand identity. All while being grounded in the belief that good storytelling can make complex ideas feel human.
Work
I was raised by the news, in a way. Its voices followed me from country to country and city to city, steady and familiar when everything else was changing. Through it, I learned that stories could make distance feel smaller. They could turn strangers into people I understood, and places I had never been into somewhere I could still feel connected to. That belief has followed me into every part of my work, from reporting and editing to podcasts, campaigns, websites, and brand building. I do not think stories ever really end. They build, shift, and rise into the next one. That is how I approach my work, with curiosity, care, and the belief that every idea has somewhere higher it can go.
Resume
Journalism
Marketing
Musings
Selected Works